Monetizing Attention

Last week was a busy one for gamers with TwitchCon, Faze Clan and Netflix grabbing headlines. Games have been able to capture the attention of 3B people, but now companies have to figure out how to keep them engaged and how to monetize their presence:

• Twitch announces simulcasting at TwitchCon

• Netflix wants GTA and raises prices

• Faze Clan is acquired by Gamesquare

• EA FC 24 bug shakes the competitive scene

• Sales of new titles are down in Europe for big franchises

• Eldern Ring launches into fashion

Let’s dive in!